BYB Advisors was born from decades of real-world leadership experience and the hard-earned lessons of building and selling a successful company. What started as a need for practical, operator-led guidance became a proven blueprint for helping businesses grow with clarity and confidence.
About US
iCORE™ is BYB Advisors’ proprietary blueprint for designing, building, and scaling a healthier, more resilient business. Developed by Dr. Chris Alexander, iCORE™ brings clarity to the five essential areas every organization must master to grow on purpose: identify marketplace gaps, connect with people, operate using processes, rally your team, and expect on-time results. Instead of juggling disconnected ideas or chasing the latest trend, iCORE™ gives leaders a structured, repeatable path that turns complexity into clarity and strategy into action.
After three decades advising companies, and then building and selling his own, Dr. Chris Alexander saw the same pattern: talented teams drowning in complexity, lots of meetings, little momentum, and “advice” that never survived Monday morning. While scaling his company, he hired multiple business consultants. They were smart and well-intentioned, but they didn’t help with the hard parts: go-to-market clarity, sales and marketing alignment, and hands-on strategy implementation. Slides piled up, but results didn’t.
So, he built the firm he wished he’d originally hired: BYB Advisors, operators who sit beside you, make the plan simple, and install the habits, handoffs, and scorecards that move the numbers. His mission is to help save millions of business owners from the stress of chaos and failure by replacing ambiguity with a clear plan, a simple cadence, and built-in accountability.
An entreprenuerial foundation
What is iCORE™?
What makes us different
Faster ICP and pipeline insights, cleaner scorecards, and red/amber alerts that keep owners accountable—without adding tool sprawl.
AI that's practical.
We don’t stop at strategy decks; we implement the structure, weekly/quarterly rhythms, and manager tools so execution sticks.
From plan to practice.
We’ve owned the P&L, integrated acquisitions, and delivered measurable lifts in metrics that matter.
Operator-led, not theory-led.
Clear owners, dates, and a weekly review where decisions get made.
Accountability built in.
What makes us different
Clear owners, dates, and a weekly review where decisions get made.
Accountability built in.
Faster ICP and pipeline insights, cleaner scorecards, and red/amber alerts that keep owners accountable—without adding tool sprawl.
AI that's practical.
We don’t stop at strategy decks; we implement the structure, weekly/quarterly rhythms, and manager tools so execution sticks.
From plan to practice.
We’ve owned the P&L, integrated acquisitions, and delivered measurable lifts in metrics that matter.
Operator-led, not theory-led.
We’ve owned the P&L, integrated acquisitions, and delivered measurable lifts in metrics that matter.
Operator-led, not theory-led.
Andrew Loring, PhD
Andrew combines academic insight with real-world experience to help leaders and teams grow with purpose. As Associate Director of the Reynolds and Reynolds Sales Leadership Institute at Texas A&M, he specializes in leadership, communication, and team development — helping organizations align strengths, culture, and strategy for lasting impact.
Tyler Cowie
Tyler brings experience in business development, operations, and leadership, having his own technology startup, Narrowstack. He is passionate about helping organizations strengthen their foundations, improve processes, and create strategies that drive sustainable growth. His practical approach and strategic insight make him a trusted advisor to both startups and established teams.
Dr. Chris Alexander, PE
A seasoned consultant and author of Business by Blueprint, Chris has spent more than 30 years advising professional service firms and business leaders on culture, strategy, and organizational performance. His work focuses on helping companies build strong leadership teams, align people with purpose, and create cultures that drive growth and accountability.
The BYB Board
Amy Hargrove
Client Success Manager
Amy keeps the BYB operation running smoothly. With a strong background in organization and client coordination, she ensures that projects, communications, and deliverables stay on track. Her attention to detail and commitment to excellence reflect BYB’s focus on clarity, structure, and service.
Travis Dean
President
With more than 20 years of commercial and operational leadership experience, Travis helps businesses simplify complexity, strengthen accountability, and scale with confidence. He’s guided teams through large-scale integrations, built go-to-market strategies, and driven measurable growth through the iCORE Framework — a proven blueprint for sustainable success.
Behind every great strategy is a team that cares.
Our advisors, board members, and staff bring decades of leadership, consulting, and industry experience, united by one mission: helping businesses grow with clarity, accountability, and purpose.
